Systems that scale.

Designing data-driven customer experiences. 

I approach marketing with discipline, curiosity, and an emphasis on clarity. I focus on building experiences that help people make better decisions, supported by analytics and automation that scales over time. My background spans customer experience, lifecycle marketing, and enterprise reporting in regulated financial environments. 

I’ve led initiatives ranging from product discovery platforms and lifecycle automation to enterprise analytics and high-stakes customer communications. Across each project, my focus is the same: understand the problem deeply, design the system intentionally, and measure what matters. I believe the best marketing is quiet, effective, and resilient.